The Case Against Product Differentiation and AdvertisingCritics of product differentiation and advertising argue that they amount to nothing more than waste and inefficiency.
Enormous sums are spent to create minute, meaningless, and possibly nonexistent differences among products.
Advertising raises the cost of products and frequently contains very little information. Often, it is merely an annoyance.
People exist to satisfy the needs of the economy, not vice versa.
Advertising can lead to unproductive warfare and may serve as a barrier to entry, thus reducing real competition.